Now firmly independent with a new label, Inevitable II, distributed by Sony, his CMG roster flourishing, and new opportunities in Hollywood taking shape, is it any wonder why Gotti switched up the name of his album from Trapped to Untrapped at the last minute?
From his Memphis real estate holdings and restaurant/nightclub Prive, to his investment in the esports powerhouse FaZe Clan, to his recent power move-securing his masters and all of the rights to everything else associated with his music including his music videos, artwork, and more.
#I KNOW YO GOTTI YOUTUBE SERIES#
And the rings have been steadily adding up: Four consecutive top ten debuts on the Billboard 200 album chart, ten Hot 100 hits, four platinum-plus singles, two absolute smashes (“Down in the DM” and “Rake It Up,” with Mike Will Made It and featuring Nikki Minaj), “Put a Date on It,” featuring Lil Baby (the biggest North American video on VEVO last year of any genre), the Cocaine Muzik mixtape series (nine deep and… counting?), his CMG Music Group, which has launched the careers of two legitimate stars in Blac Youngsta and Moneybagg Yo (the latter of whom just inked his own management deal with Roc Nation and landed his second consecutive album in the Billboard 200’s top five, weeks before Gotti’s Untrapped release).Īnd that’s not to mention ownership. He might not have Jay’s international brand, but when you check the stats and touchdown in the markets he’s touched you start to realize Gotti’s been putting in work for years. But if Jay is the undisputed Mike Jordan of rap, Yo Gotti has been steadily building a John Salley, Derek Fisher or even Robert Horry-like career.
Can you name another major label artist with a 20-year track record and at least ten albums to his name who’s consistently leveled up with each new release? By my count there’s maybe only one, and that’s the guy behind the powerhouse management company Gotti partnered with in 2016-Jay-Z.
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